They ensure their children’s dreams and goals will be realized even if they aren’t there to see it. Second to protecting the family home, they tell us they want to make sure their children get a good start in life by obtaining a college education.
Despite the rising cost of higher education, the number of families protecting their children’s education by securing life insurance is declining. LIMRA research tells us that 85% of consumers agree that “most people need life insurance”, but less than half of middle market consumers ages 25 to 64 have individual life insurance coverage.
Help us turn this disturbing trend around!